by Fiona | Jan 20, 2023 | Blog
All writing needs structure. It’s the thing that turns your tangle of thoughts into a story with a beginning, middle and end. A blog without structure is like jelly without a mould, it just goes everywhere and doesn’t set. So if you’d like to avoid...
by Fiona | Nov 11, 2022 | Blog
Sharing personal stories undoubtedly helps us connect with other people. But there is a fine balance between oversharing your life and building a bridge through our idiosyncrasies. Why share personal stories? Personal stories are simply that – a story to...
by Fiona | Oct 21, 2022 | Blog
No, I’m not talking about the glam rock band KISS in this blog. If you’re looking for that kind of nonsense, you can hire me as a copywriter and I’ll gladly hide many rock and metal references in your copy. This blog is, however, about how to speak...
by Fiona | Oct 17, 2022 | Blog
So you’ve got a vegan business and want to make sure your customers can find you. Or you’re a vegan business owner and want to get some marketing advice from another vegan business owner. I understand. And I’ve pooled together my years of knowledge from content...
by Fiona | Oct 4, 2022 | Blog
Content marketing is one of the best investments for startups. When done well, content marketing can help you test your product, create a proof of concept and ultimately help you scale either through investment or organically building your business. Let’s take a...
by Fiona | Oct 3, 2022 | Blog
LinkedIn is the odd cousin of social media platforms. It’s known for its sleazy cold sells, people telling stories about how they helped a homeless person, and lots of angry people annoyed it’s becoming more like Facebook. So why bother doing content marketing...
