by Fiona | Sep 22, 2022 | Blog
If you want to become a content manager, there are a few key skills that you need. It’s a role that can be part marketing manager, part copywriter, and part editor. You’re responsible for the overview of the whole content marketing system, and the...
by Fiona | Aug 1, 2022 | Blog
If you want to create brand copy then you’re gonna need a good set of solid brand guidelines that includes tone of voice. Only this bit of brand building is often missing. “Hey there new client – can I get a copy of your tone of voice...
by Fiona | Jun 29, 2022 | Blog
I was out running with a friend/client (frient?) and chatting about some major life changes and choices ahead. One of the things that cropped up was how the creative side of her job made her happy. There are plenty of scientific studies around the benefits of...
by Fiona | Jun 27, 2022 | Blog
You don’t always know what your idiosyncrasies are until someone points them out as being weird. Four years ago we moved to our lovely new home in Worcester. We invited family around for a housewarming party and it descended into an evening of playing our birth and...
by Fiona | May 12, 2022 | Blog
If you’re looking to get more out of content, work through each of these five questions when you’re at the planning stage to save yourself a bunch of time and hassle on content that’s unlikely to win you more clients. Content takes time. Quality content definitely...
by Fiona | Apr 14, 2022 | Blog
Blogs, SEO, and social media content are some of the biggest drivers of brand loyalty and sales for businesses. If you’re an online business, it probably is THE driver of your sales. But when so much is riding on the content – most business owners haven’t had...
