How to stick to a content plan

How to stick to a content plan

Oh, those lovely content plans that we start at the beginning of the year. They last for about three weeks and then it all goes out of the window and we’re winging it. When I did a survey with my Thursday Brew readers, 100% of people who answered said that they...
How to create brand copy

How to create brand copy

If you want to create brand copy then you’re gonna need a good set of solid brand guidelines that includes tone of voice. Only this bit of brand building is often missing. “Hey there new client – can I get a copy of your tone of voice...
How To Build A Content Calendar For Your Vegan Business

How To Build A Content Calendar For Your Vegan Business

If you want to be consistent with your content marketing then you need to know what you plan to create so that you can create it. You need to build a content calendar. It sounds simple on the face of it – get a calendar, stick in what you plan to publish, and...
Why isn’t my content converting?

Why isn’t my content converting?

Content marketing is a blooming awesome way to market your business. You share your knowledge, invite people into your brand world, and it’s all online so it’s not so expensive as advertising. But for all the time you’re putting into content marketing, you’re left...
Finding Joy in Your Work

Finding Joy in Your Work

I was out running with a friend/client (frient?) and chatting about some major life changes and choices ahead. One of the things that cropped up was how the creative side of her job made her happy. There are plenty of scientific studies around the benefits of...