How to do a content audit (and why you need to)

How to do a content audit (and why you need to)

Many clients that I work with have the problem of having too much content and not really knowing what to do with it. A content audit is a good place to start. But when you have an overwhelming amount of content, plus lots of badly filed drafts, past posts and...
How to structure your blog

How to structure your blog

In a recent podcast episode, I talked about how the structure of your blog (or any other main piece of content) is the most important part because this is going to help you do so much more with your blog. And then I realised I didn’t actually have a blog (or podcast...
How to write your own website copy

How to write your own website copy

Website copy. It’s a tricky thing to write. Figuring out what you are going to say to sell your services and do so in a way that speaks to your ideal customer. I mean, no pressure there, right? This is only the difference between getting the job and not getting the...
Does writing a blog really make a difference?

Does writing a blog really make a difference?

Does writing a blog really make a difference to your business? I can hand on heart say it does for a few reasons. And here’s why. 1. You show that you know I’m training someone to become a content writer at the moment. One of the first things I told them to do was go...