by Fiona | Feb 19, 2026 | Blog
The single most important question that AI asks about your business: Why should we trust you? Yes, Google has Trust as part of its EEAT signals upon which SEO signals are built. However, a lot of that trust is built from the domain authority of the page, the...
by Fiona | Feb 12, 2026 | Blog
You’ve joined the gym. You’ve kept up the routine and now you want to invest in better gear. When you Google ‘running shoes,’ are you researching injury prevention or are you ready to buy? That distinction changes everything about which content wins your...
by Fiona | Jan 22, 2026 | Blog
Artificial Intelligence Optimisation (AIO) and Generative Engine Optimisation (GEO) are some of the biggest changes in search and marketing channels since the launch of social media. Getting AI citations is seemingly bringing some of the most converting traffic to...
by Fiona | Jan 15, 2026 | Blog
There is no doubt about it that the way people are searching online is changing. If we are honest about it, search has been gently shifting for years. Yet, the advent of Large Language Models (LLMs) like Claude, ChatGPT and NotebookLLM, plus AI Overview, has seen an...
by Fiona | Nov 28, 2025 | Blog
Hidden content is the pages, emails and messages that customers and your audience see after they’ve taken action. It could be signing up for a lead magnet or workshop, buying a product or sending you an email. It’s not necessarily your gated content, but...
by Fiona | Nov 21, 2025 | Blog
Blogging is one of the best things you can do for your business. It helps the right people find you, showcases your services and expertise without selling, allows you to share your thought leadership, and helps you stand out from your peers. Here are the six key...
