by Fiona | Oct 1, 2021 | Blog
When you’re growing your marketing team it can be hard to maintain a consistent message. And to do so in the same brand tone of voice. Yet, there are things you can put in place either when growing your marketing team from scratch or expanding a more established team....
by Fiona | Sep 17, 2021 | Blog
Vegan businesses are popping up everywhere which is brilliant. It also means you need to try harder to stand out online as a vegan brand. This is why I’m sharing content ideas for your vegan business to help you get seen by your future customers. Know your audience...
by Fiona | Sep 13, 2021 | Blog
Our world is more connected than ever. This means customers can get in touch with businesses at any time of day and almost anywhere in the world. Few people reasonably expect businesses, especially smaller ones, to be open 24 hours a day. But availability is one of...
by Fiona | Aug 13, 2021 | Blog
If you have an online business then you need a content strategy. But what is a content strategy and what does good look like today? Content marketing encompasses so much and there are a whole wealth of options a business can choose when it comes to marketing their...
by Fiona | Jul 22, 2021 | Blog
Many clients that I work with have the problem of having too much content and not really knowing what to do with it. A content audit is a good place to start. But when you have an overwhelming amount of content, plus lots of badly filed drafts, past posts and...
by Fiona | Jun 10, 2021 | Blog
In a recent podcast episode, I talked about how the structure of your blog (or any other main piece of content) is the most important part because this is going to help you do so much more with your blog. And then I realised I didn’t actually have a blog (or podcast...
