CLEVER CONTENT
FOR INDEPENDENT BUSINESSES
Content writing for B Corps, Start-Ups and independent brands
Independent businesses need copy that makes them stand out in the online marketplace. Whether it’s your website copy, sales page, email marketing or a regular blog. The words you use online are crucial to developing your brand. Especially if you want to make sure they are accessible, inclusive and optimised for SEO.
INDIE ESSENTIALS CAN HELP
Working with independent businesses to create website copy, newsletters, and blogs. My services also include content management, repurposing, and editing.
Take a look at my services page to see how I can help your business tell its story to your ideal audience and help them make that all-important buying decision.
Brew Time Podcast
Check out the latest episodes of the Brew Time podcast. Perfect brew-length episodes of content advice mixed together with longer guest interviews. Sharing tips on how business owners can do content differently.
How to structure a blog
Find out in this short podcast episode my method for structuring blog posts and then steal it.
Common mistakes businesses make with their About page
This is the common mistake that businesses make with their About page and how you can avoid it in this short podcast episode.
Episode 25 – How to use data to create better content
I talk a lot about creating less content. How there’s too much out there and how you should focus on quality over quantity.
But how do you know what quality content is?
In this brew-length episode, I talk about how data can help you create better content. And improve your existing content.
Content as individual as your business
You are far too busy running your business that you don’t have time to commit to creating regular content, keeping it refreshed, producing a weekly newsletter or writing all those social media posts.
These things are important but there is so much to do and you’re a bit lost on the back of WordPress, too. You realise that a scatter-gun approach is not the best use of your time and doesn’t get you the results you need.
This is where Indie Essentials can help:
Blogging
Creating blog content on a regular basis which is optimised for SEO and to attract your ideal client
Image sourcing
For your website and social media, uploaded and optimised for SEO
Content Marketing and SEO strategies
To attract and convert your audience. All based on data analytics and the goals you want to achieve.
Newsletter Management
Active Campaign is the software of choice but also have experience with MailChimp, Drip, MailerLite and many more.
BRIGHT THINKING
Have a look at the latest blogs for help and support with your own content.
How to structure your blog
In a recent podcast episode, I talked about how the structure of your blog (or any other main piece of content) is the most important part because this is going to help you do so much more with your blog. And then I realised I didn’t actually have a blog (or podcast...
How to write your own website copy
Website copy. It’s a tricky thing to write. Figuring out what you are going to say to sell your services and do so in a way that speaks to your ideal customer. I mean, no pressure there, right? This is only the difference between getting the job and not getting the...
What can you do if you’ve got too much content on your website
Having too much content on your website sounds like a good problem to have. In fact, is there such a thing as ‘too much content’? It depends on the type of website you have. If you have a news or magazine based site then there’s probably no such thing as too much...
Ready to start working together?
Get in touch for a proposal, quote or a chat about how Indie Essentials can help make your content easy.
