CLEVER CONTENT
FOR INDEPENDENT BUSINESSES
Content writing and management
Keeping your website fresh for those SEO spiders, solving your customers’ problems with a sharp blog that cuts straight to what they need, sending out newsletters that people actually want to open.
It’s exhausting too. You have much more important things to be doing in your business than writing weekly newsletters and blogs.
Or perhaps your web designer has asked you for content so they can finish your site and you just don’t know where to start.

INDIE ESSENTIALS CAN HELP
We work with independent businesses to create website copy, newsletters, and blogs. Our services also include content management, repurposing, and editing.
Membership sites are our specialist area. We understand that websites can easily become unruly and difficult to manage. Our years of experience saves you time.
Take a look at our services page to see how we can help.
Brew Time Podcast
Check out the latest episodes of the Brew Time podcast. Perfect brew-drinking length episodes of content advice and longer guest interviews with business owners doing content differently

Episode 8 – with Kristel Valaydon
In episode 8 of the Brew Time podcast, I talk to brutally honest PR Kristel Valaydon about how she does content differently. And why she gets strategic about her content to focus on the right customers for both her business and her clients.

Episode 7 – Pros and cons of content batching
Is there a downside to content batching? And why you should make the time now for a good batch.

Episode 6 – with Victoria Tretis
Victoria Tretis talks about using the power of the period cycle to plan your business.
Content as individual as your business
You are far too busy running your business that you don’t have time to commit to creating regular content, keeping it refreshed, producing a weekly newsletter or writing all those social media posts.
These things are important but there is so much to do and you’re a bit lost on the back of WordPress, too. You realise that a scatter-gun approach is not the best use of your time and doesn’t get you the results you need.
This is where Indie Essentials can help:
Blogging
Creating blog content on a regular basis which is optimised for SEO and to attract your ideal client
Image sourcing
For your website and social media, uploaded and optimised for SEO
Content Marketing and SEO strategies
To attract and convert your audience. All based on data.
Newsletter Management
We like Active Campaign and we work with Drip, MailChimp, and InfusionSoft.
BRIGHT THINKING
Have a look at the latest blogs for help and support with your own content.

Does writing a blog really make a difference?
Does writing a blog really make a difference to your business? I can hand on heart say it does for a few reasons. And here’s why. 1. You show that you know I’m training someone to become a content writer at the moment. One of the first things I told them to do was go...

Why content isn’t just copy
I write a lot about content on this blog and assume that for you, content means copy. But that’s doing a disservice for the many different types of content out there that a business can make use of in their communications. Plus, you might find that written content...

How to become a content manager
If you want to become a content manager, you’ll probably need to know where being a content writer stops and being a content manager starts. I’ve got a blog that goes into this in detail right here, but if you want to short cut that, a content writer will do the...