CREATIVE CONTENT
FOR ETHICAL BUSINESSES
You’ve got more lead magnets than actual leads and you’re spending a lot of time creating content without any clear results.
Content that Works For Your Business
I work with founder-led businesses and exhausted marketing managers to help them get a handle on their content marketing. Whether that’s creating the content strategy and delivering it or training members of your team to deliver a coherent message.
My process puts your business goals front and centre. I work with clients to find out what they want to achieve and how much capacity they have to do the work or outsource it.
No more getting distracted by the latest platform or app. And definitely no more wasting your time on content that doesn’t convert.
Are you ready to make your content marketing more effective?
No matter what stage of business you’re at, the right content strategy builds a more powerful brand voice and supports your sales.
It’s all about seeing how you can do more of what works. My data-led approach makes sure that every piece of communication from your company reflects your message, mission and values.
Ready to find out more?
HERE’S HOW I CAN HELP:
SEO
From a comprehensive SEO Audit to full strategy and delivery of SEO services. Find out how I can help you get more organic traffic to your website.
COPYWRITING
Need someone to write your white papers, sales pages, website copy or blogs?
Here’s how to hire me
BRIGHT THINKING
Have a look at the latest blogs for help and support with your own content.
AIO or GEO? 8 Ways to Increase AI Citations
Tips to increase your chances of being cited on AI platforms and why you need to.
Why Search is Changing and How We Can Respond
There is no doubt about it that the way people are searching online is changing. If we are honest about it, search has been gently shifting for years. Yet, the advent of Large Language Models (LLMs) like Claude, ChatGPT and NotebookLLM, plus AI Overview, has seen an...
What is Hidden Content and How Can It Help You Get More Customers
Hidden content is the pages, emails and messages that customers and your audience see after they've taken action. It could be signing up for a lead magnet or workshop, buying a product or sending you an email. It's not necessarily your gated content, but those extra...
Content as individual as your business
Content marketing doesn’t need to be this hard. Imagine knowing what content is going to convert, giving your audience what they want and not feeling like you’re trying to do everything just to get a sale.
Supporting ethical businesses is core to my work. I have a track record of improving SEO, creating converting content and telling your story.
Indie Essentials offers a different approach.
One that fits your specific business goals and is as unique as your brand.




