by Fiona | Mar 31, 2023 | Blog
I worked at a place once where the phrase “creative” was used as a passive-aggressive insult. “You’re very creative”, they’d say, “but we need you to be more [insert whatever attribute you want here that isn’t associated with being creative]”. Creativity in this...
by Fiona | Mar 29, 2023 | Blog
Writing is personal. Those of us lucky enough to write for a living don’t have as many emotional ties to what we do because it’s a job. But for the founders – or the marketing execs who are starting out with their first few blogs – writing can be...
by Fiona | Mar 1, 2023 | Blog
For someone who makes a living from putting words in the right order, it might seem odd that I’m putting forward an argument about the greater value of pictures before words. Pictures, doodles and drawings are great tools to help you think about things and an...
by Fiona | Feb 15, 2023 | Blog
For many folks, having too much content might sound like a bit of a nice problem to have. It’s a bit like those people who start freelancing and find themselves with too many clients. Might sound pretty damn ideal to the person struggling to pick up their first client...
by Fiona | Feb 13, 2023 | Blog
If you want to make your blog more entertaining for your readers, then there are a few techniques you can use. And it doesn’t matter how dry or boring you think your industry is – some of the most entertaining blogs have come out of very mundane topics. It’s how...
by Fiona | Jan 23, 2023 | Blog
Struggling to write decent blog copy? Don’t worry, you’re not alone. It’s a common complaint that I hear… blogs take ages to write, and the words just don’t flow. If this is you, then these 10 simple tips for writing blog copy will help...
