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Content Marketing Blog
All the latest advice and updates on the world of content writing and content management. Get some tips, find upfront advice.
The Single Most Important Question AI Asks About Your Business (That Google Never Cared About)
The single most important question that AI asks about your business: Why should we trust you? Yes, Google has Trust as...
Transactional or Conversational Search: Why You Need to Understand Search Intent
You’ve joined the gym. You’ve kept up the routine and now you want to invest in better gear. When you Google 'running...
AIO or GEO? 8 Ways to Increase AI Citations
Artificial Intelligence Optimisation (AIO) and Generative Engine Optimisation (GEO) are some of the biggest changes in...
Why Search is Changing and How We Can Respond
There is no doubt about it that the way people are searching online is changing. If we are honest about it, search has...
What is Hidden Content and How Can It Help You Get More Customers
Hidden content is the pages, emails and messages that customers and your audience see after they've taken action. It...
Why Blogging Is Important for Business Growth: 6 Key Benefits
Blogging is one of the best things you can do for your business. It helps the right people find you, showcases your...
From blog to book: how one core idea can transform your visibility
Every week, someone less qualified than you publishes a book and becomes the go-to expert in your field. They're not...
The Five Big Mistakes Organisations Make with Their Annual and Impact Reports
Your annual or impact report could be attracting investors, strengthening employee loyalty, and winning new customers....
How To Build A Content Calendar For Your B2B Business
Building a content calendar for your b2b business should be straightforward. You know your products, you know your...
Why B2B Founders Struggle with Thought Leadership
I’ve got a wonderfully unique client. They work in the legal industry, as many of my clients do, and they are...
Short-Form vs Long-Form Copy: Which Has The Bigger Impact on Your Business?
Content creation takes up a significant amount of marketing time for any business, so knowing where to focus your...
How To Write Thought Leadership Content
Thought leadership content is good for business, especially when that business sells to other businesses. When your...
Make it Personal: The Art of Segmentation
Let’s make the content inside your newsletter do the best possible job that it can with segmentation. There are...
Get Off My List! Why Unsubscribes are a Good Thing
It was September 2015 and I’d just sent out a sales email to my blossoming list of subscribers. About 30 people signed...
The Secret to Increase Your Newsletter Open Rates
It doesn't matter how great your newsletter's content is if no one opens it up to read it. There are ways and means to...
How to Create a Newsletter That Gets Your Readers Excited
Our inboxes have never been more full. They are bursting at the seams. So, getting an email that gets you excited is a...
How to Write a Long-Form Article Without Losing Your Mind
How do you feel about writing a long article or blog? According to pretty much all of the internet, a blog these days...
Why you need a TikTok strategy (even if you don’t post on the app)
TikTok is the fastest-growing social media app and is pretty hard to ignore when it comes to marketing. There are so...
Why isn’t my content converting?
Content marketing is a blooming awesome way to market your business. You share your knowledge, and invite people into...
What is the best content strategy for blogs?
Let’s face it, blogs take a serious amount of time to write and publish if you want them to perform well for your...