The Science of SEO-Friendly Content

The Science of SEO-Friendly Content

If you want people to find your content then you need to know how to create SEO-friendly content. There is more content online than ever. The barrier to sticking up a blog has never been lower. But that also means there are opportunities to stand out with...
How to put your brand into words

How to put your brand into words

Putting your brand into words can be a bit tricky. And if you’ve got a team of people who all contribute to the words, it’s so important that they know what the brand voice is so that all of your content sounds like it’s written by one person instead...
Elevate Your Brand: The 5 Steps to a Successful Blogging Strategy

Elevate Your Brand: The 5 Steps to a Successful Blogging Strategy

Blogging. It’s a bit passe, isn’t it? Do people even bother reading these days when there is TikTok? Honestly, your business blog needs to work on many levels. From attracting people to your website in the first place right down to reassuring them that you’re the best...
How to get better at writing blogs

How to get better at writing blogs

You’ve got a business and want to make blogging part of your content marketing. First of all, congratulations on your great decision. Blogs help your business on so many levels. But how do you get better at writing blogs? The content on your website is a reflection of...
3 Cs of email marketing

3 Cs of email marketing

You want your email marketing to bring in sales. Hear the kerching when you hit send. Well, there is sending good emails and sending a newsletter so damn brilliant that people actually look forward to getting it. Following the 3 Cs of email marketing will give you a...
What is a content ecosystem and why you do need one?

What is a content ecosystem and why you do need one?

A content ecosystem is how you connect all parts of your content marketing to create a bloomin’ bad-ass customer journey. Let’s say you have a blog and you do a bit of LinkedIn for your business. Maybe there are some ads running as well, and you’d like a bit more...