by Fiona | Dec 5, 2023 | Blog
Oh, those lovely content plans that we start at the beginning of the year. They last for about three weeks and then it all goes out of the window and we’re winging it. When I did a survey with my Thursday Brew readers, 100% of people who answered said that they...
by Fiona | Nov 14, 2023 | Blog
Do you need a content writer for your business? Or maybe you need a copywriter? Is there a difference between a content writers and copywriters? Or is it all just semantics? There are so many questions because writing is such a critical part of any business. And I’m...
by Fiona | Nov 13, 2023 | Blog
Behind-the-scenes content is part of the customer service you provide, and it’s the stuff that will rocket fuel your customer journey. If you work in a big organisation or manage a membership group, you’re going to have a whole lot more behind-the-scenes content going...
by Fiona | Nov 5, 2023 | Blog
There are two sides to your content ecosystem map that you need to consider to make your customers happy. The internal content ecosystem map that you use behind the scenes and the external one that brings in the big bucks. You need both sides of your content ecosystem...
by Fiona | Oct 31, 2023 | Blog
Writing your website copy is flippin’ difficult so when you’ve finally got it into a place where you’re just about happy with it, why would you then go and review it? The short answer is because your business will adapt, grow and change so your...
by Fiona | Oct 25, 2023 | Blog
There is no such thing as a business so dull you can’t create exciting and entertaining content. So if you’re struggling to think of ways to make your business interesting enough to write about, the problem isn’t with your business, it’s with...
