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Content Marketing Blog
All the latest advice and updates on the world of content writing and content management. Get some tips, find upfront advice.
Lies, Damn Lies
“Look around, we’re all liars here” - Littlefinger, Game of Thrones Think about some of the best liars you know. They...
How often should you blog?
Blogs. They are good for business and core to a solid SEO strategy. But how often should you blog? And is there such a...
What has confidence got to do with creativity?
I worked at a place once where the phrase “creative” was used as a passive-aggressive insult. “You’re very creative”,...
7 Blog tips and tricks to build your writing confidence
Writing is personal. Those of us lucky enough to write for a living don’t have as many emotional ties to what we do...
A communication hack that’s better than words
For someone who makes a living from putting words in the right order, it might seem odd that I’m putting forward an...
Creating Consistent Content
For many folks, having too much content might sound like a bit of a nice problem to have. It’s a bit like those people...
How to make your blog more entertaining
If you want to make your blog more entertaining for your readers, then there are a few techniques you can use. And it...
10 simple tips for writing blog copy
Struggling to write decent blog copy? Don't worry, you're not alone. It's a common complaint that I hear... blogs take...
How to structure your blog
All writing needs structure. It's the thing that turns your tangle of thoughts into a story with a beginning, middle...
The Art of the Personal Share
Sharing personal stories undoubtedly helps us connect with other people. But there is a fine balance between...
KISS and speak like your customer
No, I'm not talking about the glam rock band KISS in this blog. If you're looking for that kind of nonsense, you can...
The Ultimate Guide for Marketing your Vegan Business
So you’ve got a vegan business and want to make sure your customers can find you. Or you’re a vegan business owner and...
Content Marketing for Startups
Content marketing is one of the best investments for startups. When done well, content marketing can help you test...
Why bother doing content marketing on LinkedIn?
LinkedIn is the odd cousin of social media platforms. It’s known for its sleazy cold sells, people telling stories...
How to become a content manager
If you want to become a content manager, there are a few key skills that you need. It's a role that can be part...
How to create brand copy
If you want to create brand copy then you're gonna need a good set of solid brand guidelines that includes tone of...
Finding Joy in Your Work
I was out running with a friend/client (frient?) and chatting about some major life changes and choices ahead. One of...
Embrace your weird
You don’t always know what your idiosyncrasies are until someone points them out as being weird. Four years ago we...
5 Questions To Get More From Your Content
If you’re looking to get more out of content, work through each of these five questions when you’re at the planning...
Why you need to pimp your content
Blogs, SEO, and social media content are some of the biggest drivers of brand loyalty and sales for businesses. If...