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All the latest advice and updates on the world of content writing and content management. Get some tips, find upfront advice.
Why content strategy is important
So you reckon you don’t need a content strategy? You can get by with a content calendar, some notes and the...
How to maintain messaging consistency when growing your marketing team
When you’re growing your marketing team it can be hard to maintain a consistent message. And to do so in the same...
Fresh Content Ideas For Your Vegan Business
Vegan businesses are popping up everywhere which is brilliant. It also means you need to try harder to stand out...
What is a content strategy?
If you have an online business then you need a content strategy. But what is a content strategy and what does good...
How to do a content audit (and why you need to)
Many clients that I work with have the problem of having too much content and not really knowing what to do with it. A...
How to structure your blog
In a recent podcast episode, I talked about how the structure of your blog (or any other main piece of content) is the...
How to write your own website copy
Website copy. It’s a tricky thing to write. Figuring out what you are going to say to sell your services and do so in...
What can you do if you’ve got too much content on your website
Having too much content on your website sounds like a good problem to have. In fact, is there such a thing as ‘too...
Using Great Promotional Videos to Magnify the SEO in Your Small Business
This is a guest post by Amber Hayes from Logo Creator This year has seen a supreme rise in small businesses using...
Does writing a blog really make a difference?
Does writing a blog really make a difference to your business? I can hand on heart say it does for a few reasons. And...
Why content isn’t just copy
I write a lot about content on this blog and assume that for you, content means copy. But that’s doing a disservice...
How to become a content manager
If you want to become a content manager, you’ll probably need to know where being a content writer stops and being a...
12 Things I’ve learned from my clients
As a content writer, I’m pretty lucky in that I get to learn some nifty things from my clients all the time. This...
Why indie record labels need SEO
I had an interesting conversation this morning with a PR-friend of mine about the nuances of coverage for more...
How do you do business if you don’t want to use Facebook?
Over the past couple of weeks, a number of big brands have pulled their ad spend from Facebook. It got me thinking...
How to reflect and why it’s important for your marketing strategy
If you’ve been finding it hard to write blogs recently or your marketing strategy from two months ago no longer feels...
Words are free, right?
When you think of a writer, what image does it conjure up? The romantics will picture some bent over a bureau, perhaps...
How to create content when you don’t have time
Wouldn’t it be nice to have a blog that went out on time each week? Sometimes blogging and creating content for...
What makes a good newsletter
A couple of weeks ago I asked LinkedIn what their favourite newsletters were and why they liked them. It’s by no means...
Is content marketing replacing SEO?
Now here’s an interesting debate: is content marketing replacing SEO? You cannot have a website optimised for search...