So you reckon you don’t need a content strategy? You can get by with a content calendar, some notes and the...

When you’re growing your marketing team it can be hard to maintain a consistent message. And to do so in the same...

Vegan businesses are popping up everywhere which is brilliant. It also means you need to try harder to stand out...

If you have an online business then you need a content strategy. But what is a content strategy and what does good...

Many clients that I work with have the problem of having too much content and not really knowing what to do with it. A...

In a recent podcast episode, I talked about how the structure of your blog (or any other main piece of content) is the...

Website copy. It’s a tricky thing to write. Figuring out what you are going to say to sell your services and do so in...

Having too much content on your website sounds like a good problem to have. In fact, is there such a thing as ‘too...

This is a guest post by Amber Hayes from Logo Creator This year has seen a supreme rise in small businesses using...

Does writing a blog really make a difference to your business? I can hand on heart say it does for a few reasons. And...

I write a lot about content on this blog and assume that for you, content means copy. But that’s doing a disservice...

If you want to become a content manager, you’ll probably need to know where being a content writer stops and being a...

As a content writer, I’m pretty lucky in that I get to learn some nifty things from my clients all the time. This...

I had an interesting conversation this morning with a PR-friend of mine about the nuances of coverage for more...

Over the past couple of weeks, a number of big brands have pulled their ad spend from Facebook. It got me thinking...

If you’ve been finding it hard to write blogs recently or your marketing strategy from two months ago no longer feels...

When you think of a writer, what image does it conjure up? The romantics will picture some bent over a bureau, perhaps...

Wouldn’t it be nice to have a blog that went out on time each week? Sometimes blogging and creating content for...

A couple of weeks ago I asked LinkedIn what their favourite newsletters were and why they liked them. It’s by no means...

Now here’s an interesting debate: is content marketing replacing SEO? You cannot have a website optimised for search...