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Content Marketing Blog
All the latest advice and updates on the world of content writing and content management. Get some tips, find upfront advice.
3 B2B marketing strategies on LinkedIn
You’ve gotta love a pinchable marketing strategy on LinkedIn. Or in this case, three such marketing strategies on...
B2B content ideas to steal
One of the best things about B2B content marketing is that you don’t need oodles of content or to be online all the...
How to create sustainable content (and why you need to)
Sustainable content is good for business, your energy levels and the planet. In this blog, I’m breaking down what you...
6-Step Guide to Creating A 2024 Content Plan (that you’ll actually stick to).
Need to create a solid content plan? Here is your 6-step guide to a 2024 content plan that you'll actually stick to. ...
How to stick to a content plan
Oh, those lovely content plans that we start at the beginning of the year. They last for about three weeks and then it...
Content writers and copywriters: what they do and where to find them
Do you need a content writer for your business? Or maybe you need a copywriter? Is there a difference between a...
Behind the scenes content: the rocket fuel to your customer journey
Behind-the-scenes content is part of the customer service you provide, and it’s the stuff that will rocket fuel your...
Does your content ecosystem map make your customers happy?
There are two sides to your content ecosystem map that you need to consider to make your customers happy. The internal...
How to review your website and why you need to
Writing your website copy is flippin' difficult so when you've finally got it into a place where you're just about...
How can I make my business interesting enough to write about?
There is no such thing as a business so dull you can't create exciting and entertaining content. So if you're...
The Science of SEO-Friendly Content
If you want people to find your content then you need to know how to create SEO-friendly content. There is more...
How to put your brand into words
Putting your brand into words can be a bit tricky. And if you've got a team of people who all contribute to the words,...
Elevate Your Brand: The 5 Steps to a Successful Blogging Strategy
Blogging. It’s a bit passe, isn’t it? Do people even bother reading these days when there is TikTok? Honestly, your...
How to get better at writing blogs
You’ve got a business and want to make blogging part of your content marketing. First of all, congratulations on your...
3 Cs of email marketing
You want your email marketing to bring in sales. Hear the kerching when you hit send. Well, there is sending good...
What is a content ecosystem and why you do need one?
A content ecosystem is how you connect all parts of your content marketing to create a bloomin’ bad-ass customer...
Common SEO Mistakes (and how to avoid them)
I can usually predict what an SEO Audit will chuck up before I do it. Not...
6 Signs you need to hire a content strategy consultant
You need a solid content strategy for your business and probably someone to deliver it as well. Except you’re unsure...
How does writing a blog help a new business?
Do you need a blog when you're starting a new business? When the average blog can take around four hours to write,...
Focus on the process (not the outcome)
One of the things that separate us humans from most other species is our compulsion to create. Throughout all of human...