Does writing a blog really make a difference to your business? I can hand on heart say it does for a few reasons. And...

I write a lot about content on this blog and assume that for you, content means copy. But that’s doing a disservice...

If you want to become a content manager, you’ll probably need to know where being a content writer stops and being a...

Content writing sounds like one of those jobs that you can do from a beach in Bali or your insta-perfect shed....

As a content writer, I have lots of conversations with people about ideas for their blogs that I’d like to write....

It’s no secret that the longer you spend on your content then, the better quality it will be. That means a well...

As a content writer, I’m pretty lucky in that I get to learn some nifty things from my clients all the time. This...

I had an interesting conversation this morning with a PR-friend of mine about the nuances of coverage for more...

Over the past couple of weeks, a number of big brands have pulled their ad spend from Facebook. It got me thinking...

There is too much content in the world. And most of it is utter rubbish. Which is why creating content for content’s...

If you’ve been finding it hard to write blogs recently or your marketing strategy from two months ago no longer feels...

When you think of a writer, what image does it conjure up? The romantics will picture some bent over a bureau, perhaps...

Wouldn’t it be nice to have a blog that went out on time each week? Sometimes blogging and creating content for...

A couple of weeks ago I asked LinkedIn what their favourite newsletters were and why they liked them. It’s by no means...

Now here’s an interesting debate: is content marketing replacing SEO? You cannot have a website optimised for search...

Setting up a new business is such a busy time that writing a blog seems a bit of a luxury or even frivolous. ...

If you’ve ever struggled with being labelled or boxed in then you will relate to my difficulty with job titles. I’ve...

There is a lot of research involved when writing website copy. You want to make sure that your first impression is the...

When it comes to writing good blog copy, it doesn’t have to be difficult. You should, of course, spend time on...

There are certain industries that suffer from a perception of being boring. The polite term we use is: content poor....