by Fiona | Feb 19, 2026 | Blog
The single most important question that AI asks about your business: Why should we trust you? Yes, Google has Trust as part of its EEAT signals upon which SEO signals are built. However, a lot of that trust is built from the domain authority of the page, the...
by Fiona | Feb 12, 2026 | Blog
You’ve joined the gym. You’ve kept up the routine and now you want to invest in better gear. When you Google ‘running shoes,’ are you researching injury prevention or are you ready to buy? That distinction changes everything about which content wins your...
by Fiona | Jan 15, 2026 | Blog
There is no doubt about it that the way people are searching online is changing. If we are honest about it, search has been gently shifting for years. Yet, the advent of Large Language Models (LLMs) like Claude, ChatGPT and NotebookLLM, plus AI Overview, has seen an...
by Fiona | Oct 24, 2023 | Blog
If you want people to find your content then you need to know how to create SEO-friendly content. There is more content online than ever. The barrier to sticking up a blog has never been lower. But that also means there are opportunities to stand out with...
by Fiona | Jul 16, 2023 | Blog
I can usually predict what an SEO Audit will chuck up before I do it. Not because I’m good at guessing but because there are some common things that pretty much every website misses. If you recognise your website in this list, then please don’t worry or feel called...
