by Fiona | Jan 31, 2025 | Blog
Let’s make the content inside your newsletter do the best possible job that it can with segmentation. There are so many opportunities with segmentation that it can feel completely overwhelming and not know where to begin. Plus, how you segment is often...
by Fiona | Jan 28, 2025 | Blog
It was September 2015 and I’d just sent out a sales email to my blossoming list of subscribers. About 30 people signed up for my newsletter. I was selling craft subscription boxes. I knew I could do this because a few years previously, this was part of my job. Selling...
by Fiona | Jan 23, 2025 | Blog
It doesn’t matter how great your newsletter’s content is if no one opens it up to read it. There are ways and means to increase newsletter open rates and the biggest one is to nail that subject line. Let’s take a look at what it takes to create a...
by Fiona | Jan 10, 2025 | Blog
Our inboxes have never been more full. They are bursting at the seams. So, getting an email that gets you excited is a rare thing, indeed. In fact, if you send out regular marketing emails, you’ll know that it’s hard enough to land in the right section of...
by Fiona | Oct 18, 2023 | Blog
You want your email marketing to bring in sales. Hear the kerching when you hit send. Well, there is sending good emails and sending a newsletter so damn brilliant that people actually look forward to getting it. Following the 3 Cs of email marketing will give you a...
