by Fiona | Jan 8, 2025 | Blog
How do you feel about writing a long article or blog? According to pretty much all of the internet, a blog these days should be around 2500 words for the best possible outcomes. That’s about an 8-minute read and a good couple of days of work putting together. So if...
by Fiona | Nov 14, 2023 | Blog
Do you need a content writer for your business? Or maybe you need a copywriter? Is there a difference between a content writers and copywriters? Or is it all just semantics? There are so many questions because writing is such a critical part of any business. And I’m...
by Fiona | Oct 25, 2023 | Blog
There is no such thing as a business so dull you can’t create exciting and entertaining content. So if you’re struggling to think of ways to make your business interesting enough to write about, the problem isn’t with your business, it’s with...
by Fiona | Oct 23, 2023 | Blog
Putting your brand into words can be a bit tricky. And if you’ve got a team of people who all contribute to the words, it’s so important that they know what the brand voice is so that all of your content sounds like it’s written by one person instead...
by Fiona | Aug 1, 2022 | Blog
If you want to create brand copy then you’re gonna need a good set of solid brand guidelines that includes tone of voice. Only this bit of brand building is often missing. “Hey there new client – can I get a copy of your tone of voice...
