by Fiona | Nov 28, 2025 | Blog
Hidden content is the pages, emails and messages that customers and your audience see after they’ve taken action. It could be signing up for a lead magnet or workshop, buying a product or sending you an email. It’s not necessarily your gated content, but...
by Fiona | Sep 11, 2024 | Blog
Content marketing is a blooming awesome way to market your business. You share your knowledge, and invite people into your brand world, and it’s all online so it’s not as expensive as advertising. But for all the time you’re putting into content marketing, you’re left...
by Fiona | Apr 2, 2024 | Blog
One of the best things about B2B content marketing is that you don’t need oodles of content or to be online all the time to make a difference to the business. Even when starting out. Instead, you need some brilliant B2B content ideas and a solid content strategy. The...
by Fiona | Nov 13, 2023 | Blog
Behind-the-scenes content is part of the customer service you provide, and it’s the stuff that will rocket fuel your customer journey. If you work in a big organisation or manage a membership group, you’re going to have a whole lot more behind-the-scenes content going...
by Fiona | Nov 5, 2023 | Blog
There are two sides to your content ecosystem map that you need to consider to make your customers happy. The internal content ecosystem map that you use behind the scenes and the external one that brings in the big bucks. You need both sides of your content ecosystem...
