by Fiona | Jan 31, 2025 | Blog
Let’s make the content inside your newsletter do the best possible job that it can with segmentation. There are so many opportunities with segmentation that it can feel completely overwhelming and not know where to begin. Plus, how you segment is often...
by Fiona | Jan 28, 2025 | Blog
It was September 2015 and I’d just sent out a sales email to my blossoming list of subscribers. About 30 people signed up for my newsletter. I was selling craft subscription boxes. I knew I could do this because a few years previously, this was part of my job. Selling...
by Fiona | Jan 23, 2025 | Blog
It doesn’t matter how great your newsletter’s content is if no one opens it up to read it. There are ways and means to increase newsletter open rates and the biggest one is to nail that subject line. Let’s take a look at what it takes to create a...
by Fiona | Jan 10, 2025 | Blog
Our inboxes have never been more full. They are bursting at the seams. So, getting an email that gets you excited is a rare thing, indeed. In fact, if you send out regular marketing emails, you’ll know that it’s hard enough to land in the right section of...
by Fiona | Jan 8, 2025 | Blog
How do you feel about writing a long article or blog? According to pretty much all of the internet, a blog these days should be around 2500 words for the best possible outcomes. That’s about an 8-minute read and a good couple of days of work putting together. So if...
by Fiona | Jan 7, 2025 | Blog
TikTok is the fastest-growing social media app and is pretty hard to ignore when it comes to marketing. There are so many case studies of the amazing TikTok reach and virility that the potential for sales is abundantly clear. This blog will cover why you need a...
