by Fiona | Jan 6, 2022 | Blog
If you’re wondering whether you need a copywriter or a content writer for your brief, this blog takes a look at the difference between a copywriter and a content writer. It may seem like semantics but if you want a specific job done, then you need a specific writer....
by Fiona | Dec 30, 2021 | Blog
When does the role of the content writer overlap with that of a content manager? And when you’re looking for either a content writer or a content manager, how do you know which skills will best suit your needs? Let’s take a look at how being a content writer –...
by Fiona | Dec 6, 2021 | Blog
If you’re short on time and you want the best for your content marketing it’s worth looking at whether an SEO strategy or a content strategy is best for your business. Both a content strategy and an SEO strategy can overlap. It can at times seem like the same...
by Fiona | Nov 2, 2021 | Blog
So you reckon you don’t need a content strategy? You can get by with a content calendar, some notes and the determination to consistently put out content? I’m here to argue why a content strategy is important – or even essential to your business – whatever...
by Fiona | Oct 1, 2021 | Blog
When you’re growing your marketing team it can be hard to maintain a consistent message. And to do so in the same brand tone of voice. Yet, there are things you can put in place either when growing your marketing team from scratch or expanding a more established team....
by Fiona | Sep 17, 2021 | Blog
Vegan businesses are popping up everywhere which is brilliant. It also means you need to try harder to stand out online as a vegan brand. This is why I’m sharing content ideas for your vegan business to help you get seen by your future customers. Know your audience...