Having too much content on your website sounds like a good problem to have. In fact, is there such a thing as ‘too much content’?
It depends on the type of website you have. If you have a news or magazine based site then there’s probably no such thing as too much content. You’re probably gathering news or interviews for your next story.
And you don’t want to get rid of content because you can build up a nice archive of stories. It only needs to be well organised so people can find what they are looking for.
But if you are a product or service-based business and not a magazine, then you might end up with too much content on your site.
How much is too much content?
There’s no hard and fast rule as to the perfect amount of content that you have on your website. You could be putting out blogs on a weekly or even daily schedule and that be the right amount for your business.
But if you’re reaching the point where you’re getting repetitive or there is nothing else new to say on a subject, then it might be time to look at what content you do have.
There is really no point in putting out content for content’s sake. And now is a good time to do some website housekeeping.
Why is this a bad thing?
Having lots of content is not necessarily a bad thing until it slows your website down. And then it’s a very bad thing because people don’t have patience for slow sites to load. They’ll go elsewhere.
And if you have lots of content about the same thing then search engines don’t know which is the most important. Your content starts working in competition with itself for that SEO space. That’s not a good thing.
Think about your customer. If you have loads of articles and videos about similar things, then they are going to struggle to find the one they want.
There’s nothing wrong with coming at a subject from a few angles but it needs to be clear to your website visitors which is the most important thing they should read or watch.
Saving time with less content
Always producing content can sometimes be a waste of time. You might have already made something that can be upgraded, added to and improved. It makes a nice new piece of content and hasn’t taken as much time.
Usually, this applies to blogs and other written content. Going back and seeing what is no longer relevant and giving it a spruce up is a good way to add new content to the site without actually writing something from scratch.
But can and should you do this for other forms of content?
I say, why not?
If you have a podcast that you recorded a year or so ago and no one is downloading that episode anymore, can you take clips of it to add into a ‘best of’ or ’top tips’ episode? Your recycling old content and making something new.
It’s a bit like when a TV series does the flashback episode. You know when your favourite characters remember that thing they did two series ago or there’s a montage of clips to try prove a point.
Content is edited together like this all the time. We’re used to it on TV but do we always think about it for our own outputs?
Do a content audit
If you’re unsure, do an audit of all the content that you have available to you. Here’s how you can do this:
- Take all the blogs, podcasts, videos, graphics, animations that you have and sort them into subject groups.
- Then look at your analytics. What are your worst-performing pieces of content and what are your best?
- Decide what you can add to your best to make them better.
- Delete the crap. No one cares.
- All that mid-range content, is any of it no longer relevant? Can it be made relevant?
- Look at how you can edit together content to make a bigger and better single thing of beauty.
- Save all the info of what’s survived the cull on a lovely spreadsheet and instead of ignoring its existence for the next six months, add to it every time you create something new.
Re-edit and re-purpose
Now, you should have a lovely list of content that can be updated. As you go through the process of updating it, think about how you can use it further as part of your content repurposing strategy.
Here’s a challenge: for every blog or podcast or video, name three other things you can use that content or part of that content for and then do it.
You don’t need to be putting out loads of content every week. You just need your content to work smarter.
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