Episode 49 – Sustainable content for your vegan business

Cara Melzack

Welcome to the Brew Time Podcast. I’m Fiona, your content marketing mentor. I’m here to walk you through all the content marketing choices you have so that you can grow your vegan and ethical business.

Show notes

This podcast episode is in collaboration with The Happy Tea Company. Sustainable herbal tea. Grown in Worcestershire with love.

There are two sides to creating sustainable content for your vegan business. The first side is being physically sustainable. What happens is you start with a content plan to create a certain amount of blogs, posts, videos etc. And this works amazingly for a month or so but then it all falls apart. 

The reason this happens every time is because you haven’t set a habit in place and that habit is not based on the strategy of your business and marketing. Nor is it taking into account your time and resources. Often it’s completely based on generic online advice. 

So you need to make your content strategy and delivery plan sustainable for you. 

You need to look at your resources, the outcome you want, and the return on investment of your time. Are you getting the results you want from everything you invest? Is it bringing in sales? If not, that’s time you could be using to bring in sales. 

Or more realistically, you need to start creating better content that brings in sales. While at the start of anything you need to put in the time and effort to build momentum. It takes more energy at the start than when you’ve set the foundations in place. 

Either way, what you do needs to be sustainable. Do you have the time for everything you want to do every single week? If not, look at what you can do on a consistent basis. 

The second side to creating sustainable content is whether it is environmentally sustainable. 

Every piece of content we create carries with it a co2 price so is the content you create worth to co2 that it costs? And if so, are there ways you can offset this in your business? 

Find out more and how you can create sustainable content in this week’s Brew Time podcast. Listen using the player above. 

All the links: 

30 Days of Vegan Contenthttps://indieessentials.co.uk/30-days-of-vegan-content/

Pimp My Content Programmehttps://indieessentials.co.uk/pimp-my-content-programme/

Thursday Brewhttps://brewtime.substack.com/

Book a Virtual Brewhttps://bit.ly/virtualbrew

Happy Tea Company –  https://www.etsy.com/uk/shop/HappyTeaCompany    

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