Episode 43 – How to track your green metrics
In this episode I look at what we can be tracking with our metrics to make a better impact on the world and be more sustainable as a business.
I’m the lovely Yorkshire voice behind the Brew Time podcast. I’m a content writer and consultant for vegan and ethical businesses. And I’ve been doing this work for a fair few years now so I thought I’d share some quick tips and stories from along the way.
As a vegan business that supports ethical and sustainable businesses, measuring your green data should be part of your regular metrics.
For 10-mins of your life, find out:
>> I look at what are the usual metrics you should track as a base and what you can add to this
>> What are green metrics and why you should track these
>> I share my own hypocrisies when it comes to sustainability and green metrics
>> Why you should have the green data ready for when someone holds you to account for your sustainability (and you should be held to account for these actions)
>> Green data may not seem like a marketing metric but it is a positive metric to measure and can be used as content
>> Why having an online business does not make you carbon neutral
>> And why we should consider the usefulness of our content creation to try to reduce energy use as part of incremental gains
>> How we can all be taking small actions to improve our CO2 usage both in business and in our life
>> I share a compelling reason to start measuring your green data now
>> Why you should be aligning your core values to the kind of data you measure
By reducing our content churn, we will be making our businesses more sustainable and creating better content that works harder. It’s better for us, for the world, for our audiences and business.
All of this in less than 10 minutes. Stick on the kettle, have a brew, and listen to how to track your green metrics.
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