CREATIVE CONTENT
FOR ETHICAL BUSINESSES
You’ve got more lead magnets than actual leads and you’re spending a lot of time creating content without any clear results.
Content that Works For Your Business
I work with founder-led businesses and exhausted marketing managers to help them get a handle on their content marketing. Whether that’s creating the content strategy and delivering it or training members of your team to deliver a coherent message.
My process puts your business goals front and centre. I work with clients to find out what they want to achieve and how much capacity they have to do the work or outsource it.
No more getting distracted by the latest platform or app. And definitely no more wasting your time on content that doesn’t convert.
Are you ready to make your content marketing more effective?
No matter what stage of business you’re at, the right content strategy builds a more powerful brand voice and supports your sales.
It’s all about seeing how you can do more of what works. My data-led approach makes sure that every piece of communication from your company reflects your message, mission and values.
Ready to find out more?
HERE’S HOW I CAN HELP:
SEO
From a comprehensive SEO Audit to full strategy and delivery of SEO services. Find out how I can help you get more organic traffic to your website.
COPYWRITING
Need someone to write your white papers, sales pages, website copy or blogs?
Here’s how to hire me
BRIGHT THINKING
Have a look at the latest blogs for help and support with your own content.

Make it Personal: The Art of Segmentation
Segmenting your list is the secret to getting more sales but when it seems overwhelming, where do you start?

Get Off My List! Why Unsubscribes are a Good Thing
It was September 2015 and I’d just sent out a sales email to my blossoming list of subscribers. About 30 people signed up for my newsletter. I was selling craft subscription boxes. I knew I could do this because a few years previously, this was part of my job. Selling...

The secret to increase your newsletter open rates
In part two of the series on email marketing, we take a look at how you can increase those open rates.
Content as individual as your business
Content marketing doesn’t need to be this hard. Imagine knowing what content is going to convert, giving your audience what they want and not feeling like you’re trying to do everything just to get a sale.
Supporting ethical businesses is core to my work. I have a track record of improving SEO, creating converting content and telling your story.
Indie Essentials offers a different approach.
One that fits your specific business goals and is as unique as your brand.