Lead Magnet Launch Programme
Let’s make a flippin’ amazing lead magnet!
Lead magnets don’t half take a lot of time to make. And that’s before you create the landing page, the thank you page, the emails that deliver or nurture your brand new person.
Oh and let’s not forget letting people know that you have this lead magnet. That it can, y’know, help them.
It’s no wonder that most businesses have half-finished lead magnets sitting around or ones that are so dud, you’re left deflated. But we CAN create awesome lead magnets that bring in brilliant clients to your business, and show how wonderful your products and services are and I’m here to show you how…
We need to rethink how we think about lead magnets.
The Lead Magnet Launch Programme takes you through the process of how to create and launch a lead magnet that works.
Over the course of three workshops, with co-working sessions between, you will:
Understand what a lead magnet really needs to achieve your goals
The big mistakes that most people make with lead magnets and how to avoid them
Create a flippin’ amazing lead magnet that your ideal customers will love
Build the supporting content around the lead magnet so it delivers the sales you want
Understand how to properly launch your lead magnet and,
Create everything you need to do just that.
Plan, build and launch your lead magnet in six weeks.
I know that you’re busy running your business, serving your clients, and delivering the work that keeps the lights on. That’s why I’ve created a programme which breaks the lead magnet process down into bite-sized chunks. And you will get support every step of the way.
Here’s what it looks like:
Workshop 1: Plan
You’ll find out what makes a good lead magnet
We’ll look at what most businesses get wrong with lead magnets and how to avoid making the same mistakes
Then we’ll come up with ideas for your next lead magnet.
At the end of this workshop, you’ll have a solid idea of how to make your next lead magnet a success. You’ll go away with homework to research and make sure your lead magnet ideas will work.
Workshop 2: Build
We’ll start developing your lead magnet idea
You’ll stress test it and make sure you’re not missing anything
And we’ll look at what supporting content all lead magnets need.
At the end of this session, you will be well on your way to creating a flippin’ amazing lead magnet.
Workshop 3: Launch
We’ll go through the launch process and why it needs a proper campaign
Create a launch plan and build your personal timeline to make it happen
Work through the steps that you need after launch to sell your products and services.
At the end of this session, you’ll be ready to put your launch plan into action.
But that’s not all…
I want to keep you accountable for making this process happen. Between each workshop, you have the option to join a coworking session. This is an hour dedicated to working solely on your lead magnet project. I’ll be on hand if you have any questions or want feedback.
Plus, when you’ve created your lead magnet, your supporting content and your launch plan, you’ll get feedback from me so you can be sure it’s the best it can be.
Join the waitlist
The Lead Magnet Launch Programme includes:
3 x live workshops
3 x co-working sessions
Reviews, guidance and feedback on your lead magnets
At the end of the process, you will have:
A brilliant lead magnet
A launch plan and timeline
All the launch and supporting content your lead magnet needs to make it a success
A repeatable process for future lead magnets
Fiona has been a critical backbone in both our content strategy and visibility in two of our businesses! She has perfectly captured the two very different brand voices that each business has and her copy has fitted seamlessly into our communications. Not only is the content creation and repurposing spot on, she has a clockwork approach to ensuring consistent visibility whilst remaining flexible and responsive to our changing business needs.
Live workshops with like-minded people
Each group has a maximum of four people so that you can all get to know each other. When creating these kinds of things, it’s always better to work in a group. You can lean into each other and get wider feedback to make your lead magnet even better.
If, for any reason, there is only you on the programme, it will still run as a 1-1 but I’ll encourage you to get feedback from other people.
Ready to get started?
Save your space on the next programme by joining the wait list. The first workshop is on Thursday 6 March at 1pm.
You don’t need to pay a deposit and signing up to the wait list is just letting me know that you’re interested. I’ll be sending out a link to buy nearer the time.
Hey! I’m Fiona.
I’ve been working in content marketing in one way or another for almost 20 years. I’ve worked with record labels, supermarket brands, founder led consultancies, coaches, and startups.
I help businesses that know putting people and planet first is also good for profits and growth. I work with them to stop churning out the content because they feel they should and instead, work on creating content strategies that fit their capacity and work towards their goals.
This is for you if…
You’re a freelancer, consultant or small business owner
You are a marketing exec and you don’t know where to start with a lead magnet for your employer
You already have a product or service that you’re selling
And you have a good idea of your target customer
You want to get more brilliant clients
And you know your lead magnets could be doing more to support the business.
This is not for you if…
You’re just starting out and you aren’t clear on your product or who you sell to
You need someone to create and launch the lead magnet for you
You don’t fancy working in a group
And you can’t commit to the dates and times of the workshops.
QUESTIONS?
When will the workshops take place?
- Workshop 1 – Thursday 6 March at 1pm
- Workshop 2 – Thursday 20 March at 1pm
- Workshop 3 – Thursday 3 April at 1pm
Each workshop is on Zoom.
Will the workshops be recorded?
Yes, and you’ll be able to access them in a private folder but the recording shouldn’t replace attending live. These are workshops, not lectures and there will be group work happening in the session.
What if I can't make a session?
I’ll be getting in touch with everyone on the wait list to check that they can make the live sessions. If you can’t, then I might offer you a different start date so that you can attend them all but ultimately, it’s up to you to decide if this is the best time for you to start the programme.
Why is there a waitlist and not a way to pay now?
As these are small groups, I want to make sure that everyone who wants to do the programme can attend all of the sessions. You’ll be sent a payment link to join by email. The total cost is £297.
Do you offer refunds?
You can get a refund right up until 1pm on Thursday 6 March when the first workshop begins.
How does the feedback and reviews work?
Most of the feedback will happen in the workshops. You get homework to do between sessions and I’ll go over broad changes in the group.
For detailed feedback, you will get a video review or comments on a shared doc.
What happens in the coworking sessions?
Your programme fee includes three co-working sessions so that you can complete the work and launch a lead magnet.
These take place every other week on a Thursday at 1pm. You don’t have to attend but I strongly recommend that you do.
We get together on Zoom, share what we’re working on and then work with our cameras on for the duration of the session.
At the end, we share what we’ve achieved.
These sessions help you get focused time working on your lead magnet.