BLOG CONFIDENCE
Fancy getting more website traffic, more sales and happier customers?
Course you do! And that’s why having a blog for your business is so bloomin’ important. And when over 50% of people buy as a result of reading a blog, you want it to be the best possible blog it can be.
Only…
You’re not always sure what to write
It’s difficult coming up with ideas
Blogging takes up more time than you have
You’re not even confident that what you’re writing is good enough.
And that’s before you get to SEO
This is why I’ve developed my Blog Confidence Course to help founders and blog writers put a bit of pizzazz into their blog writing.
So you have the confidence you need to write your much-needed, sales-converting, SEO-smashing blogs that answer all your customer questions and more.
By the end of the 7-week Course you will:
Have an abundance of blogging ideas
So that you always know what to write about, even when you’re short on time.
Know how to write a blog that your ideal customer wants to read
And help them make the right decision about buying your product or services.
Understand how to optimise for SEO
So that your ideal customers can find you on Google, Bing, or whatever search engine they use.
Know the different types of blogs you need to be covering on your website
And answers the questions your customers are asking.
Understand the theory behind what makes a great blog
So you have the confidence in what you’re producing.
At the end of 7 weeks
You’ll be confidently crafting your own blogs, without having to hire someone like me to do it.
And as you’ll be doing homework each week, you’ll also come away with eight brilliant blogs that have been edited and polished up all ready for publishing.
The next course starts on Friday 7th November @ 12pm
What’s included:
7 x 1 hour live teaching sessions in a small group (max 6 people)
7 blogging assignments
Video feedback and editing on each assignment
Workbooks with each session
Additional support throughout the 7 weeks.
An hour 1-1 session
Support on how to use AI at every stage
Hey! I’m Fiona.
I’ve been writing in one way or another for years. With over 15 years of experience spanning music, product businesses, startups, coaches and entrepreneurs. I’ve worked with household brands and one-woman shows.
I’m driven by my values. These include leaving the world a better place than I found it, working with integrity and being nice to folks.
I know how hard it is to build up and grow a business. That’s why I developed this course for founders, owners and marketing execs to brush up their blogging skills.
This is for you if…
You're a founder who writes their own blogs
Are a junior team member who needs to gain blogging skills
You want confidence that the blogs you write are entertaining and worth your time
Or your find blogging overwhelming so you're ignoring it for now
And you want your website content to speak to your audience, in your brand voice, without it looking like three different people have written it.
This is not for you if…
You've got a brand new business and no website
You're quite happy chucking up whatever your AI writer puts out
Your blogs are ranking on search engines, bringing in leads and you are confident with what you're doing
You cannot commit to seven weeks of live classes
You're not a fan of the Yorkshire accent
How it works
- We meet up once a week on Zoom for a live class. This takes place on a Friday and is your chance to ask questions as we go.
- The live classes have 2-3 writing exercises that you do in the hour so bring a pen and paper. You’re not asked to share your work with the group until week four so you can build confidence first.
- Each week you get one piece of blogging homework to complete. You may also get additional homework. You’ll get more out of the course if you complete all eight blogs but you can write these at any time (not just during the course).
- Every blog is reviewed and edited. Plus, you get a personal video explaining how and why these edits should happen.
- You will only share one blog with the other cohort members – this is on editing week. And if you’d rather not, I’ll give you one of my blogs to edit instead.
- All feedback is carefully delivered and this course is a safe space to share work.
The next course starts on Friday 7th November, 2025
How much time will the course take up?
The live classes are an hour each week. Plus, there are a couple of pieces of homework that take about half an hour to do.
You get eight blogs reviewed as part of the course and while I’d love you to do these over the eight weeks, you can do them at any time if you’re busy.
I can't make one or two of the classes, should I still sign up?
All of the sessions are recorded so if you can’t make the odd class, don’t worry. Attendees are also able to send me questions over email and WhatsApp during the week. So if you missed a class and are unsure of what you’re being asked to do, you can always contact me for help.
Do I need to attend the live classes?
Ideally, yes. It’s better to attend live, especially as you’ll be editing work of your fellow cohort members. Plus, you get more time to ask questions and say if something doesn’t make sense.
The exercises also work better in a live setting. However, if you’d much prefer to do the course by video only, I can set this up.
Do I really need to write a blog each week?
In an ideal world, yes but I know that life doesn’t always give you the time you need.
The real benefit from the course comes from giving yourself a confidence boost when it comes to writing. This is done through the feedback and writing process. I will always review your eight blogs, even if you write them after the live classes have finished.
If you want to get better at writing blogs, you need to write more blogs.
Plus, the course will help you set a good blog-writing habit. I also cover techniques around how to feel more positive about the blog writing process.
Several members of my team want to take part, do you cover groups?
If you want a few people to take the blog course as part of the same company or team, please do get in touch. My email is fiona@indieessentials.co.uk
Do you offer refunds?
Yep. If you change your mind before the course begins, you can get a full refund, no questions asked. If you decide it’s not for you after the first week, you can also get a full refund.
After this point, I’ll offer a % refund up to 50% depending on how much of the course you’ve completed.
How many people are in a session?
I can take up to six people per session. Larger groups will be split into two sessions (e.g. one at 11am and one at midday).
The next course starts on Friday 7th November, 2025