Content Clear Out
Are you stuck with too much content and no idea what’s leading to sales? And you’ve got lots of old lead magnets, workshops and videos hanging around “just in case”?
Most of my clients come to work with me because they’ve been in business a while. They’re doing okay but feel like they’re putting so much work into content marketing and not seeing the results they’d like for their time.
Often they’ve created PDF lead magnets, workshops, challenges. And they have put so much effort into building a list but it’s not doing the magic conversion that they’ve been promised.
And it’s getting kinda tricky to find the right information on their website. They know where it is but a new visitor will have to dig deep to find the gold.
It’s time to get a Content Clear Out
Imagine having one of those wonderful people who come and declutter your home and put everything into lovely Tupperware boxes so all your stuff is easy to find. Now imagine someone like that for your content.
All of your website content, email marketing, social media, internal comms… everything.
Someone who digs into what’s working and what isn’t so that you only need to focus on the content marketing that matters.
How it works
We have a Zoom call to talk about what you want to achieve
I go through all of your content, looking at the data and seeing it from a new customer’s point of view
I add this to any market research you have
You get a visual roadmap of your future streamlined content
Your audience can find what they need right away
You can plug those holes in your sales process
And you can save yourself a whole heap of time and resources because it’s all set out for you.
At the end of the process, you’ll get a lovely report with recommendations on the next steps to make your content clear out happen.
What’s included:
1-1 call to understand you, your business and your goals
Analysis of all your content and data
A report on the opportunities you have and how you can take advantage
A visual roadmap for content planning
What’s not included:
Content strategy
Content planning
SEO Audit
But if you decide that you want all of these and ongoing support for your content, I’ll deduct the price of this Content Clear Out from the PIMP My Content Programme.
Fiona has been a critical backbone in both our content strategy and visibility in two of our businesses! She has perfectly captured the two very different brand voices that each business has and her copy has fitted seamlessly into our communications. Not only is the content creation and repurposing spot on, she has a clockwork approach to ensuring consistent visibility whilst remaining flexible and responsive to our changing business needs.
Hey! I’m Fiona.
I’ve been working in content marketing in one way or another for almost 20 years. I’ve worked with record labels, supermarket brands, founder led consultancies, coaches, and startups.
I help businesses that know putting people and planet first is also good for profits and growth. I work with them to stop churning out the content because they feel they should and instead, work on creating content strategies that fit their capacity and work towards their goals.
This is for you if…
You've been in business for a few years and want to get more sales
You know you're wasting time on content and want to fix it
You've got a small team or run your own business
You're fed up of paying for funnels and tactics that don't pay for themselves.
This is not for you if…
You're not open to new ideas of how content marketing can work
Your business is pretty new (less than a couple of years old)
You're not super clear on what you're selling, who you're selling it to and why there's a market for it
You're not a fan of the Yorkshire accent
Will I need to give you access to my website?
I’ll need to take a look at your Google Analytics, Search Console and any advertising or social media platforms you use. You can share this info with me without giving me access but I may not be able to give you the best possible outcomes.
I sign an NDA before working with clients and I recommend you remove my access after you receive the report unless you want to work with me on the recommendations.
How long will the report take?
Depending on how much content you have and how complex it is, I expect you to get your report within about 3 working days. Of course, this all depends on how complex your content is and how much of that lovely market research you have already.
Why do I need to pay upfront?
There are a couple of things I need to start the work. One is payment upfront and the other is access to the data. If you’re unhappy for any reason, do come and talk to me.
Do you offer refunds?
Only if I’m unable to complete the work.
How many people work on the report?
It’s just me but you may be put in contact with my Business Manager, Therese. She’s lovely and sorts out my diary, payments and any admin questions.
What happens when I receive the report?
You’ll get a lovely video from me explaining everything in there and what I think your next steps should be. From this point, you can go ahead and put all the changes in place yourself or with your team. Or you can work with me and I’ll deduct the cost of this report from my next fee.
Do you only work with vegan businesses?
I work with loads of different kinds of businesses. What they all have in common is that they have the kind of culture that cares about their people and putting good into the world. I don’t give two hoots if you’re vegan or not but I do care that your business makes a positive impact on the world.
I have a team, how will the process work?
Lots of my clients have a small team or are marketing managers. I work with your team and speak with everyone involved in the content process to make sure I fully understand what’s working and where there are opportunities.
Some clients like me to manage the whole content process while others use the report to get their team to make changes.
If we just want to get our team to do the work, will we see you again?
You sure will. I’ll pop up every now and again to see how you’re getting on.