ABOUT

Hello, I’m Fiona

I de-crappify content for ethical businesses so that your dream customer can buy your services. Sometimes this looks like sharp copywriting, other times it’s working with your marketing manager to create a better customer journey. Or managing all of the content marketing so you can concentrate on other parts of the business. 

I’ve been working in content marketing in one way or another since 2005. Back then it was more about figuring out how I could use all these new-fangled online platforms to sell more gig tickets and records.

Now, it’s more about using strategies that I know will work and applying them to B2B marketing. The theory and motivation is still the same as when I started way back in the early noughties but with added knowledge, experience and skills. 

I should probably mention that I’ve worked for some pretty awesome companies like Trunki, Genius Foods, Octopus and more. But if you want to find out more, it’d be easier to have a conversation.