Episode 31 – What is content marketing?

Is content marketing any different to traditional marketing or do we need special skills to create a strategy? I cover all of this in the 10-minute brew-length episode here.

I’m the lovely Yorkshire voice behind the Brew Time podcast. I’m a content writer and content manager for some lovely businesses. And I’ve been doing this work for a fair few years now so I thought I’d share some of the stories from the amazing people I’ve met along the way. 

Show notes

If you listened to episode 30 you’ll know that I meant to create something on this subject and got all side-tracked by a helpful analogy about active listening. If you missed it, don’t worry, this is the episode you need. 

Everyone is talking about content marketing. More so now after businesses needed to move online. But what is content marketing? And what do you even need to do to create a strategy?

In 10 minutes you can learn:

>> What is content marketing

>> How it looks when done at its best

>> What you need in place to create content that will save you time

>> And why your focus should be on community building.

Plus, you can access my Actually Useful Podcast Notes and start planning your own blog, podcast or video that will help you build the community you need around your brand.

So grab yourself a brew and listen to episode 31 on the player above.


What is content marketing podcast notes


All the links: 

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    Brew Time newsletter

    Extra things you might fancy reading or listening to:

    Growing a community with Lottie Unwin

    Content Marketing is not advertising

    Is Content Marketing Replacing SEO?

    Read all the way to the bottom, did you? I’ll save you a scroll back up. Here’s the player again.