Episode 25 – How to use data to create better content
I talk a lot about creating less content. How there’s too much out there and how you should focus on quality over quantity.
But how do you know what quality content is?
In this brew-length episode, I talk about how data can help you create better content. And how it can help you improve your existing content.
I’m the lovely Yorkshire voice behind the Brew Time podcast. I’m a content writer and content manager for some lovely businesses. And I’ve been doing this work for a fair few years now so I thought I’d share some of the stories from the amazing people I’ve met along the way.
This week, it’s all about data and how spending a bit of time analysing what works for your content can really set you apart.
In this episode I explain:
>> How to make sure you measure the right thing
>> How to do a content audit using your data in your Google Analytics and tracking links on your social media posts
>> More ways to find out what’s working for you
>> How to create content that people want to read
>> How you can use data to tweak your existing content
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