Episode 41 – How long should you spend on your content? 

In this brew-length podcast episode, I walk you through the exercises you need to do to determine how long you should spend on your content. 

Amy Nolan Doodle

I’m the lovely Yorkshire voice behind the Brew Time podcast. I’m a content writer and consultant for vegan and ethical businesses. And I’ve been doing this work for a fair few years now so I thought I’d share some quick tips and stories from along the way.

What is the optimal amount of time to spend on your content? Spend no time on your content and you’ll get no leads so your sales will fall. Spend too much time on your content and it can impact how you run your business and not necessarily have a return on investment.

For 10-ish minutes of your life

You can listen to my dulcet Yorkshire tones chat you through how to work out if you’re wasting your time on content. This includes: 

>> The danger mindset in the DIY approach

>> Why you need to figure out how much time you spend on your content

>> What you need to do to work out how long you’re spending on content

>> The different categories you need to monitor

>> How to work out what content you should be spending more time on and what you should stop doing

>> How to use these exercises when you’re building your marketing team

>> And why even established businesses need to look at their content time

>> How to work out the costs in content creation

>> Why trying to do content that you don’t enjoy is a total waste of your time

>> How to create more time when it comes to content marketing.

Plus, you can use this data to show how long content creation does take and what kind of return of investment it can bring.

Content Audit

What’s this now? 

Actually Useful Podcast Notes help you put the podcast tips into action in your business. Download them here, totally for free with no email address needed. 

All the links: 

Brew Time newsletter

Content Marketing Is Not Advertising

Find out more about the Content Clinic – fiona@indieessentials.co.uk

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