Episode 30 – Content Marketing Is Not Advertising

Content Marketing is not advertising. For many reasons, they are two separate things (even though the goal to sell products and services is the same).  In this short podcast episode, I look at why they are different through the medium of analogy. 

I’m the lovely Yorkshire voice behind the Brew Time podcast. I’m a content writer and content manager for some lovely businesses. And I’ve been doing this work for a fair few years now so I thought I’d share some of the stories from the amazing people I’ve met along the way. 

Show notes


Last week (or some time ago depending on when you’re reading or listening to this) I responded to a LinkedIn post by Daniel Rosehill and I thought it’d be a great idea to put it out as a podcast episode. My answer, that is, not the post. 

So here is what I cover in 10 minutes of your time: 

>> Why content marketing is not advertising

>> The difference between disruptive and interrupting

>> A lovely analogy about listening (and why I’m often a crap-listener)

>> Why broadcasting is bad (not the medium, the shouting into the void kind of broadcasting)

>> What content marketing is at its very best

>> Why you need to treat content marketing like you do active listening.


Plus, I get all meta and tell you how I came up with this podcast episode by way of other content.

Listening Well Episode 30


All the links: 

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    Extra things you might fancy reading or listening to:

    How to structure your blog

    Is content marketing replacing SEO?

    How to find blog ideas to write about