Episode 26 – The Common Mistake Businesses Make with their About Page (and how to avoid it)
There is one common mistake that businesses make with their About page – and honestly, it’s super easy to make. Grab a brew and let’s unpack About pages and how you can make yours brilliant.
I’m the Yorkshire voice behind the Brew Time podcast. I’m a content writer and content manager for some lovely businesses. And I’ve been doing this work for a fair few years now so I thought I’d share some of the stories from the amazing people I’ve met along the way and some tips that I’ve picked up.
Your About page is one of the most important pages on your website. Go and have a look at your analytics and see how many people are checking out that page. So you want it to be as good as possible because if someone is going to the effort of looking on your About page, then they are definitely curious about what it is that you do.
In this episode I explain:
>> The ONE main mistake people make with their About page
>> How to avoid it and what you should be doing instead
>> What your About page should include
>> And why you need to pay attention to your About page.
All in the time it takes you to drink a brew so you can put the tips into action right away.
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Extra things you might fancy reading:
And if you get stuck writing your About page and need a helping hand, let me know.